SgYB# 021: Brad Szollose, Generation Y Millennial Expert Shares How to Recruit, Hire, and Coexist with Gen Yers in the Workplace

Brad shares great tips on Gen Y leadership and engagement.

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What steps should you take to safeguard your business? Join us as Brad Szollose share numerous tips and insights on how to work with large generation is U.S. history, the Millennials.

I thought it would be good for you guys to hear straight from a practitioner in the field.

The subject at hand is Brad Szollose. Web Pioneer Brad Szollose is a global business adviser, former C-Level Executive of a publicly traded company, Generation Y Millennial expert and keynote speaker who helps smart companies — like Dell and Master Card — understand how much technology has transformed corporate culture and behavior… especially the behavior of Generation Y Millennials, and how that impacts management, interaction and expectations in today’s Information Age work environment.

Brad explains it all in his *award- winning business book, Liquid Leadership: From Woodstock to Wikipedia — Multigenerational Management Ideas That Are Changing the Way We Run Things by Brad Szollose.

Brad is also the winner of the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.

In this episode, you’ll learn about:

What is Liquid Leadership.
How do you close the multigenerational divide by understanding it as a cultural divide.
How do you spot it if the Gen Yers are in the middle of a revolution and don’t know it.
The difference between digital natives and digital immigrants and how do we meet their needs
What does a mid-life crisis look like for a millennial and how do we motivate them.
What does today does shoppers/customers need in order to love your brand and become loyal, rabid fans.